Hip Hop is culture. Hip Hop is MCing, DJing, B-boying, Graffiti-writing. Hip Hop is knowledge. Knowledge about the culture and everything that frames it. Hip Hop is old school and new school. Lifestyle and dedication. Love and family. Hip Hop is life. The campaign "Suede is for the Culture" covers all Hiphop elements and their disciples and shows why the Puma Suede is the go-to sneaker for every hiphop head.
Brand: Puma / Capsule: Puma Suede Sneaker / Credit: Concept, Creative Project Lead, Scouting, Photography / Videography by Kevin Linnecke